Walk into almost any fast food eatery, and you’ll see verification of the increasingly common belief THAT large sizes are greater. Upscale dining establishments, and fast food restaurants zealously encourage their patrons to upsize their drinks and fries and pile food high on their customers’ plates.
A lot of websites have taken the “bigger is first-class” concept to heart, a lot of times. Online superstores like www.overstock.com and huge shopping centers similar to Wal-mart have websites consisting of thousands upon thousands of internet web pages. And has we all expected they are doing extremely well for themselves.
Want a piece of the pie when there are so many large websites online, it may seem futile to try and get your portion. The average person doesn’t have the time or money to set up such an operation, let alone maintain it. Although you don’t have to. Mini site creation, a mini site can prosper in a land of Internet Goliaths .
One of the reason mini sites work is because they do not directly compete with the large online sites. Rather than try to be all things to all people a niche mini site basically market a product or service to only a small portion of a market sector or select group. In this atmosphere, in a sense, smaller is much, much better.
Nearly all profitable mini sites go after a small but poorly served niche. They find a need that isn’t being filled; it can be on any need that you can possibly think of, and they fill it. This puts them into a spot to get improved rankings in the search engines, because the key search words that folks would use to uncover their product or service are not often targeted by webmasters of much larger sites. With some good SEO, (SEO is the process of promoting a site, in particular getting it listed in the search engines), they can get targeted traffic at very little expense.
As soon as the visitors are at the mini website, the sales letter seizes their attention and, with any luck, encourages them to make a purchase. Individuals who are on the fence may sign up for a free email publishes newsletter or free tutorial. You should stay in contact and this provides the opportunity to maintain communication and persuade them to buy from you soon.
A good mini site can hold its own, even with a lot of millions of other web pages on the web. You just need to connect with and sell to a particular group of consumers, a strong sales pitch and a quality product.
Backlinks sometimes called ‘page links’ are key to the visibility of your web pages in the search engines and attracting visitor traffic. Backlinks have three key properties, the source from which the backlinks come from, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.
The number of backlinks
Most search engines look at the volume of backlinks to a page when deciding where this page should be presented in the search results.
The origin of the backlinks
The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point. But ‘votes’ cast through backlinks from trusted or authoritative pages to a page have greater influence over the search engines consideration of this page than backlinks coming from pages with less ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.
Google Page Rank
Backlinks from web pages with high page rank (a ‘reward’ given by Google to any page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text influences the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common mistakes
It’s not unusual for novices to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress Having a substantial amount of backlinks to your page doesn’t necessarily mean the search engines will see your page as relevant.
How to create backlinks
So let me share with you my fail safe method for acquiring backlinks that will make the search engines take notice of you and bring quality and relevant traffic to your web pages.
It is critical you select the right keywords before you expend any effort whatsoever.
Your objective should be to end up with a keyword cloud.
You should always start by identifying a key word or phrase which has a good traffic.
To work out how much visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
The Google tool puts together a list of keywords associated with my main keyword and from this list I grow my cloud.
From this cloud I create a selection of content containing articles, videos and blog posts each with backlinks embedded with the related anchor text and then use a portfolio of content distribution tools to push my materials to a group of directories.
When I author content I do so with the visitor in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.
