There are probably conflicting ideas about choosing a website address but this is my view:
I advise that you get a domain name that represents the name of your company. for example www.companyname.com
This then enables you to develop a corporate image for your company.
On marketing materials you are ‘CompanyName’
Your email addresses will be ‘myname.companyname.com’
Your web address www.companyname.com
As you can see the theme is consistent enabling you to build up this brand. it enables your clients to find you easily.
However when your potential customers don’t know your company name – I feel it’s better to buy a domain(s) name that suits the product or service you are selling.
Okay your probably lost by now but these things do become clear in my training programme FeverPitch Online Selling Course due to be launched this month.
Say you have a business that sells marketing materials, you have named your business Mynameltd
There is nothing in that name to describe your services. So buy that and think of it as your business card.Your shop front.
Then buy a domain name(s) that describes your best selling product(s). Maybe that would be banner stands. You then look for a good domain name around banner stands. example www.bannerstandstogo.com
On this site use a simple one page template of some banner stands and direct it to your main site.
I guess you may think it’s extra work, but really it only needs to be set up once and the main site will then service any changes.
The great thing about using the above method is that you can really fine tune the message you want to get across and also develop good SEO for your products.
There may be some thought needed on how best to link sites, what products to promote etc, but what you do now will ensure great returns in the future.
Well that’s it for now but just a reminder that this is just my view and I’m sure there will be those that disagree.
I have built my business around this principle and it works so well, I have many small businesses asking everyday if I can increase their sales. From hairdressers, homeopathy services and cafes through to will writing services and Website companies.
Really tailoring your site to what your customer needs will be addressed over the next few weeks.
Enjoy the sun today!
Sue Berry
Need to buy a domain name now? Stop and reflect on what you need!
Do you just want a domain name or will you also a want hosting package? Look out for my future post about hosting.
