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The book, “Facebook: the Missing Manual,” is designed primarily for the non-technical computer person who wants to join the fun and business of using Facebook. It is a basic primer describing how to use and enjoy the Facebook features –from registering, setting up a profile, finding and inviting friends to join your personal network, joining groups and networks which share your interests, playing with both silly and serious applications, and using Facebook for business purposes, even for job postings and searching.

The book is a relatively short 268 pages, given its layout of large-sized text, much white space, and the presence of numerous full color screenshots illustrating step-by-step instructions on using Facebook. Geeks and nerds probably will not find much value in this book, but computer neophytes will enjoy its simple, yet comprehensive, approach to its topic.

More importantly, in my view, not just for neophyte users but for many of those already using Facebook, is the books’ most useful theme which is learning how to understand the privacy issues involved in using Facebook. Facebook’s most salient feature is its activity tracking system which stores data on nearly all Facebook activities and provides ample means of access to that data by other Facebook users, data-mining companies, and even third-party businesses which track off-site consumer activity like shopping, – and up to recently – without a user’s active consent .

Once data is entered into a Facebook account, it never disappears, not even after one deactivates the account. For those users comfortable with sharing nearly everything about themselves online – personal information, candid videos and photos, and the like, this state of affairs can have enormous practical consequences either now or later, both good and bad. Facebook’s privacy preferences are mostly of the “opt out” nature, so if you don’t pay attention to the consequences of even the seemingly most innocuous user configurations–for example, activating any third-party applications no matter how silly, allow the developer full access to your personal data–privacy-related problems can develop.

The book is filled with tips and practical suggestions at every section providing information on what can happen with these your and your friends’ data and what steps one can take to protect your privacy expectations. Those tips alone justify the price of the book, for yourself, (or as the case may be), your kids, or grandkids.

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But, it’s lacking a ‘personalized’ email features. we need personalized email with the sender details built in it to get attention in your subscribers inbox.

But, i have and easier suggestion to solve this email marketing misery.

There are two leading products (actually there’s more but i just want to highlight these two.

Mailloop and Aweber.

But First let see what email marketing can do,

Here’s what this might look like…

3 days after subscribing: sends your “FAQ promotion” — that deals with the most common pre-sale objections and asks for the order again!

7 days after subscribing: sends your “Package Offer” — that offers a 25% discount on TWO products, packaged together.

14 days after subscribing: sends a FREE Report that explains the benefits of using your product — and asks for the order again!

21 days after subscribing: sends a “Success Story” e-mail packed with testimonials from satisfied clients — and asks for the order again!

30 days after subscribing: sends your “FREE Trial Offer” — that lets people who haven’t bought yet sample your product risk-free!

you know, Its good to go auto pilot.

Mailoop – goes on one time purchase and you get unlimited autoresponder and customize email campaign.

With Aweber, You pay more as your business grow. With limited budget this is great.

But i personally recommends Mailloop.

Look more for Mailloop at http://www.marketingtips.com/mailloop/t.x/893424

and Aweber at http://www.aweber.com/?285139 (with free 30 days test-drive)

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My suggestion: if you want to send HTML email messages and you don’t know what you are doing, you might want to avoid Email Campaign. However, if you have at least casual knowledge of the HTML basics, I think you’ll find that Email Campaign is a good product for you. The previous comments were obviously written by people who do not know HTML.

You will need a good SMTP service. Email Campaign only works with external SMTP services; it does not include a built in SMTP mail server.

Many SMTP mail servers will limit you to 100 or perhaps 400 email messages per day. If you plan to send more, look for a service that specializes in higher volumes. I use [...] but there may be others as well.

Of course, all the reputable SMTP services will disable your account if you send spam, as they should.