Top Ten Tips for you to consider:
- Ensure that you have fine tuned your keywords.
- Get the text on each page exactly right to make optimum use of your new found great keywords – the right text sells your product
- Make sure you have good inbound page links.
- Make sure your outbound links are as good.
- Don’t forget to link from page to page on your own site as well – drive your customers to the right page to buy your product
- Choose your web address/ domain name carefully as your company name might not be the right name to get sales – don’t let your business name consume your every thought, you might need to think outside of box to increase your sales!
- Choose your page descriptions with caution and ensure each page has a description that fits its purpose.
- Consider social media as a tool as this is the way of the future.
- Listen to your customers, what do they want from a site, how do they search for you, etc.
- Remember – you could be too close to this project – ensure you ask for some outside opinions of your site, the feedback can be invaluable!
Background in Internet Solutions, accessibility and business practice.
